Sample Marketing Post

‘Zeal’ is a cosmetic brand that has products ranging from suncare to facial moisturisers,
deodorant and shower products for men as well as women. While the women’s range
comprises beauty and skincare products such as sunblocks, moisturizers, day creams,
night creams, shower gels and deodorants, the men’s range comprises grooming and
skincare products such as shaving cream / gel, aftershave balm, day cream, moisturizer
and deodorant.

For its range of products, the company targets the youth ranging from an
age bracket of 15 – 30 years. Having gained significant popularity with consumers and
being a trusted brand for the past decade, the company is now planning to diversify its
product range to the next level and venture into health care products such as honey,
energy drinks, immunity-building beverages etc.
a. Which of the following strategies will you

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